CCEC Webinar - Focus on the Cause, Not the Club: The Next Investor Model

Focus on the Cause, Not the Club: The Next Investor Model - Speaker - Cathi Hight • How can we create a revenue model that is not dependent on membership dues? • What is the next big idea after the “tiered dues model”? • Why is being essential more important than being relevant? Chambers seek “golden hand-cuffs” or benefits to influence businesses to join and renew. Tiered dues models for membership creates exclusivity, but do not feel inclusive. In communities dominated by Millennials and Gen-Zers, we know that causes attract more people than clubs because a sense of belonging and being part of transformational change is a powerful combination. It is time to focus on our missions instead of membership and move from being relevant to a small group of members to becoming essential to our communities. In this session, you will explore: • Trends that decrease the growth of membership. • The disconnect between strategic planning and membership models. • How to develop an investor model that fosters positive change, provides money for your mission, and increases community